Paid social for DTC brands · Meta, TikTok, YouTube

Creative is the targeting.So we test it like it is.

We run paid social for direct-to-consumer brands spending up to $15,000 a month on ads. New creative every month, tested on a fixed cycle and judged against your store's revenue — not against the ROAS the ad platform reports to itself. Flat fees from $250 a month.

Book an ads audit Read a 9-month rebuild

Creative test board — one client, one month EXAMPLE

Blended cost per purchase $35.30

−18%

01 Founder to camera — "why we changed the formula" $31.47 −26%

02 Customer unboxing video — first order $37.30 −8%

03 Static — price per serving against the category $50.83 +12%

Illustrative figures for one Meta account spending about $4,100 a month. Spend from Meta Ads Manager; cost per purchase calculated from server-side purchase events, not platform-attributed conversions. Change is against the previous 30 days.

Ads we run on

Facebook
Instagram
TikTok
YouTube

−22%

Median change in cost per purchase after 90 days

3,800

New ad creatives delivered to clients in 2025

$3.6M

Client ad spend managed in 2025

11 mo

Median client tenure

Cost-per-purchase change is the median across 31 accounts that stayed with us at least six months, comparing the 30 days before we started with days 61 to 90, measured between January 2025 and March 2026. Creative and spend totals cover calendar 2025. Source: client ad accounts and store order data. Results vary with margin, offer and category — this is our middle, not our best month.

What we run

Three functions, one P&L

Small brands are usually sold media buying on its own and left to find the creative somewhere else. Our plans include both, plus the tracking underneath, and all three are judged against the same number.

PAID SOCIAL

Meta, TikTok and YouTube, run against margin

Account management on one to three platforms, a fixed creative test cycle, and one clear decision each month about where the next dollar goes.

Meta or TikTok to start, YouTube added on Scale
New creative tested every month, weekly on Growth and Scale
Bids and budgets set from your margin, not from reported ROAS
One named buyer who builds and runs your account

CREATIVE PRODUCTION

Ads built to be tested, not to be admired

Static and short-video ads made from your footage and product photos, briefed from what the account has already learned.

4, 8 or 12 new ad creatives a month, depending on plan
Short video and static, cut from footage you already have
Hook and caption copy written for every ad
Delivered in 9:16, 4:5 and 1:1, ready to run

MEASUREMENT

Numbers you can make a budget decision on

A pixel and event check in every audit, Conversions API setup on Scale, and a monthly report that puts platform claims next to what your store actually took.

Pixel and purchase events checked in every audit
Conversions API and deduplication set up on Scale
Platform ROAS reported next to blended store revenue
One definition of a good month, agreed before we start

What reporting looks like

Every creative, with its cost attached.

Creative conceptSpendCost per purchase Movement

Founder to camera — "why we changed the formula" $2,140 $31.47 −26%

Customer unboxing video — first order $1,380 $37.30 −8%

Static — price per serving against the category $610 $50.83 +12%

How an engagement runs

Slow for one week, then fast

STEP 01

Audit

One week in your ad account before we change anything: structure, creative history, pixel and events, and your actual unit economics. You keep the fix list whether or not you continue.

STEP 02

Baseline

We agree the number this engagement is judged on and write down where it stands today. Everything after this is measured against that line.

STEP 03

Rebuild

Consolidate campaigns, switch off ads that spend without earning, and fix what the audit found in tracking — set up by us on Scale, as a written list on other plans. There is often a visible improvement before any new ad ships.

STEP 04

Test

The cycle starts: new ads, each with a written question, read on early signals and confirmed on cost per purchase. Winners are iterated in the next round.

STEP 05

Scale

Spend follows what has been proven, in steps the account can absorb without unsettling delivery. If you outgrow your spend band, we tell you before the next invoice.

Selected work

Three accounts, three different problems.

Supplements · 9 months

Rebuilt around one hook family

Spending $6,800 a month on Meta across eleven campaigns, with a cost per purchase that had climbed five months in a row. We consolidated to two campaigns, paused about 80% of the running ads, and used the first six weeks of tests to find which of four hook families the category actually responded to.

−27%Cost per purchase

+37%Monthly purchases, same spend

2.4xBlended ROAS, from store revenue

11→2Campaigns

Home goods · 14 months

When the tracking was the whole problem

A brand convinced Meta had stopped working: reported cost per purchase had nearly doubled in a quarter. Purchases were tracked by the browser pixel alone, and about a quarter of store orders never reached Meta. Setting up the Conversions API with proper deduplication changed the picture before we changed a single ad, and Meta, now optimizing on complete data, found more buyers at the same spend.

4.2→8.1Meta event match quality, out of 10

−30%Reported cost per purchase

+12%Store orders at the same spend

8 daysTo implement

Skincare · 7 months

Phone footage, cut properly

A two-person brand spending $2,800 a month on Meta, still running the three ads it launched with and with no budget for a shoot. We cut new ads every month from the founder's phone clips and videos customers had sent in with permission, testing hooks before formats. By month four one angle was clearly ahead: the founder answering the question that kept appearing in the comments. The brand moved to Growth in month five to add TikTok.

−24%Cost per purchase

40New ads, all cut from existing footage

$0Spent on shoots

$2.8k→$6.1kMonthly ad spend by month seven

Pricing

Priced by spend band, not by percentage

A flat monthly fee for each ad-spend band, up to $15,000 a month, so we never gain from pushing a budget the account cannot use. New ad creatives are included in every plan. Every monthly plan is month to month with 30 days' notice to cancel — no minimum term.

Our prices start at $13 for a single ad creative and run to $420 a month for Scale: Meta, TikTok and YouTube, up to $15,000 a month in ad spend, 12 new ads a month and tracking setup. Most brands start with the $160 ads audit, which is credited against the first month if they continue.

Choose a plan by your monthly ad spend. Ad spend is paid directly to the platforms and is never part of our fee. If your account does not fit a band cleanly, ask — we will tell you which plan fits, or that none does.

PAY AS YOU GO

1 ad creative

$13

$13.00 per ad creative

Order

one-off · no commitment